JelMAC’s Car Dealer Advice Blog


“Why Do Dealers Want My Phone Number And Email?”

Ah yes. The age-old question asked by customers around the country when a salesperson sits them down and starts writing up a prospect sheet. So why is it that dealers need to get your phone number and email address before working on a deal? I’d be happy to tell you.

Phone number: Customers hate to be nagged by salespeople over the phone. You know it, and we know it. So why do we still want your phone number?

For one thing, it’s a gesture of sincerety on the customers’ part. Think about it… would you really want to spend an hour out of your workday negotiating a $30,000 investment with someone who refused to provide a way to get in touch with them? How serious can customers be about the second-biggest purchase of their lives if they won’t allow you to follow up on the discussion?

Another good reason for providing a phone number is that it allows the dealership to keep you in touch with the current market and inventory. Since we’ve discussed your buying situation, we’ll know to call you if, for instance, we get used car in on trade that meets your needs exactly. Or, if you were a few dollars away from making a deal with us, we can call you when national marketing programs change, or when we’ve been incentivized by our ownership to squeeze a few more deals out.

We know you don’t want to be bothered with sales calls. Honestly, we don’t want to bother you either if you’re not a potential sale. Remember that if you end up purchasing somewhere else, or decide you’re out of the market, just respond to our call by saying so, and we’ll be happy to take you off our contact list.

Email address: Ok, ok… so providing a phone number benefits me, the consumer, and makes the whole process a lot easier for both parties. But what could a dealership possibly do with an email address besides fill my inbox with spam?

Firstly, we instruct our salespeople to send you an e-brochure of your vehicle of interest the minute you leave the dealership. What customer wouldn’t appreciate having just test-driven a car, and finding in their inbox a few hours later an entire brochure of that vehicle’s exterior and interior colors, features and packages, awards and reviews, along with their salesperson’s contact information and hours of dealership operation?

And yes, we do send out advertisements and special offers via email. You might get no use out of those emails, and if so, just click the “unsubscribe” link at the bottom of our emails, or email your salesperson to get removed from the list. But know that there is valuable information coming across in those emails… not just special offers or discounts, but updates on our Service departments, new locations, vehicle recalls and service bulletins, etc. Most dealerships don’t have the staff to make thousands of phone calls to previous customers and prospects, and again, you probably don’t want to hear that phone call anyway… so the email lets us communicate with you without interrupting your day.

Providing your phone number and email address not only makes the buying process clearer for both parties, but provides you the consumer with easy access to valuable information… and yes, it makes our job a lot easier, and allows us to have a better focus on your situation.

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The 2008 Nissan Rogue Is Here!
September 19, 2007, 10:23 am
Filed under: car buying, car dealer, nissan, north jersey

Nissan’s brand-spanking new crossover vehicle has hit the showroom at Nissan Of Bergenfield!

2008 Nissan Rogue Pic 1
2008 Nissan Rogue Pic 3

The 2008 Nissan Rogue is an SUV that covers all the bases: fuel economy, style, versatility, all-wheel-drive capability, and affordability. Starting at under $20,000, the Rogue fills a gap in the Nissan lineup for young, stylish drivers who need more capability than they can get out of the Sentra or Altima, but find that the Murano, Pathfinder and Xterra are just too much vehicle for them.

Here are some of the Nissan Rogue’s specifications… see more information at NissanUSA:

  • 2.5 liter 4-cylinder engine: 170hp, 21 City / 26 Highway MPG
  • CVT (Continuously Variable Transmission)
  • 4-wheel vented disc brakes with ABS, electronic brake distribution and brake assist
  • AM/FM/CD with auxiliary jack
  • Front and side curtain airbags
  • Tire Pressure Monitoring System
  • Vehicle Immobilizer System
  • Vehicle Security System

Options/Packages:

  • Manual-shift mode with steering wheel-mounted paddles
  • 17-inch aluminum wheels
  • HID xenon headlights
  • Fog lights
  • Intelligent Key system
  • Bluetooth capability
  • Heated leather seats
  • Premium eight-speaker sound system with subwoofer
  • XM Satellite Radio capability

Contact Nissan Of Bergenfield to find out more or schedule a test drive!

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The Dodge Sprinter Van… New Millenium Hippie Mobile?
September 12, 2007, 9:43 am
Filed under: car buying, car dealer, dodge, north jersey

The NY Times posted an interesting article recently about the versatile and utilitarian Dodge Sprinter Van that puts a whole new spin on things… a tie-dye spin, perhaps.

Apparently the Benz-engineered Dodge Sprinter has emerged from its intended business and mass-transit markets to become the modern day choice for those hippies-at-heart who have now grown up to run businesses and enjoy the entrepreneurial life.

Private buyers are customizing these Sprinter Vans to no end, all for the sake of walking that fine line between cross-country RVing and private jet-setting. A very interesting take on the Sprinter, indeed!

Read the entire NY Times Dodge Sprinter article here, and see more about the Dodge Sprinter by visiting Dodge.com or our Dodge Of Paramus BusinessLink page.

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“When Is The Best Time To Trade In A Car?”

So it’s prime car-buying season, and you’re thinking it might be time to move up to a bigger and better vehicle… but what about all that money you still owe on your current car loan?

Ideally, you want to be at or near the point of having equity in your vehicle. This is the point where the value of your vehicle is higher than the amount you still owe on it, which means you should be able to get out of the car without any financial penalty (and in some cases, some extra cash in your pocket).

So how do you find out where that magical point of equity is?

Well, your monthly invoices from your auto loan bank should display the payoff amount somewhere on the bill, so that’s the amount that your car’s value needs to cover in order to be in equity.

As far as your vehicle’s current value, there are tools online that will approximate your car’s worth, such as the popular consumer tool Kelley Blue Book… though it should be noted that these figures are often a bit too generous, and that’s assuming that you input the correct information.

Automotive dealers on the east coast estimate used car values using Galves, which provides average values for vehicles sold at used car auctions around the country. This is a more accurate representation of what your trade-in is worth.

But the most accurate value you can get from your trade-in comes from visiting the dealership and having the Used Car Manager appraise the car. When the Used Car Manager can see and touch your vehicle, he or she can tell you exactly what you can expect to get for your trade.

If your car is appraised at a value higher than what you owe on it, then you’re free to get out of that old thing and into a brand new vehicle… And of course, car dealers are happy to sell you that brand new vehicle. So don’t be bashful about taking your car in to a dealer to have it appraised; we’re happy to place a value on your car, and if it means selling you a new one, we’re usually willing to put even more value on your trade-in.

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